Category Archives: Uncategorized
Fitmarc Lonestar Event provides fitness and International flare
Lights, camera, action. Those are words familiar with big screen movies, concerts and star studded red carpet events. But this weekend, Fitmarc put on a production to the likes of Hollywood and a rock concert for the fitness industry. Special … Continue reading
Posted in Fitmarc, Interviews, Les Mills, People Behind the Brand, Uncategorized
Tagged fitmarc, Group Fitness, Les Mills, lonestar event
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People Behind the Brand: Lori Patterson and the Boot Camp Challenge
“Boot Camp Challenge® is truly a culmination of all my experiences in the military and all my experiences the fitness industry. Hoo-Aah!” -Lori Patterson It’s trendy, it’s tough and it’s an effective way to workout. Boot Camps are popping up … Continue reading
Innovation is Doing
“Creativity is thinking up new things. Innovation is doing new things.” Theodore Levitt I saw this quote last night. It is the summation of this article. As a matter of fact, if you can put this quote into action then … Continue reading
Approaching the Media: They aren’t your customer, not news not interested
You may think you are a gift to your industry and everyone in the world should know about it. You might be frustrated because every time you send out a press release it comes back empty. Hey, maybe you are … Continue reading
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