Category Archives: People Behind the Brand

Social Media Branding with Kim Garst

Social media has taken over the world. Maybe that’s an exaggeration, but it has changed the way we communicate including socially and for business. And just like all things, there’s a way you can maximize your impact on and your use … Continue reading

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Fitmarc Lonestar Event provides fitness and International flare

Lights, camera, action. Those are words familiar with big screen movies, concerts and star studded red carpet events. But this weekend, Fitmarc put on a production to the likes of Hollywood and a rock concert for the fitness industry. Special … Continue reading

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The Weekly Fitness Challenge: Changing the shape of the world

With one vision and one tweet an entire health and wellness campaign was born. In April of 2009, Geoff Hampton began developing the program without a true structure or a clear vision but with a passion to see the not-yet … Continue reading

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EnergyCare USA: Be Pain Free Naturally

Aches and pains are a daily part of life for many. Daily pain can become stressful and debilitating.  Most turn to one solution pain relievers in the form of a pill. We are a pill popping, prescription taking society. But … Continue reading

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People Behind the Brand: Lori Patterson and the Boot Camp Challenge

“Boot Camp Challenge® is truly a culmination of all my experiences in the military and all my experiences the fitness industry. Hoo-Aah!” -Lori Patterson It’s trendy, it’s tough and it’s an effective way to workout. Boot Camps are popping up … Continue reading

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People Behind the Brand: Interview with Dan and Rachael Cohen

LES MILLS®’ popular couple, Dan and Rachael Cohen is sharing their lives together at home and at work as Co-Program Directors for the martial arts based group fitness program, BODYCOMBAT®. Both have martial arts backgrounds and a love for fitness. … Continue reading

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People Behind the Brand: Interview with Glen Ostergaard

If you are gearing up to start a personal fitness program, a novice instructor trying to figure out which fitness program is best for you or a business developer learning more about the fitness industry, this series may be useful. … Continue reading

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