Category Archives: Interviews
Fitmarc Lonestar Event provides fitness and International flare
Lights, camera, action. Those are words familiar with big screen movies, concerts and star studded red carpet events. But this weekend, Fitmarc put on a production to the likes of Hollywood and a rock concert for the fitness industry. Special … Continue reading
Posted in Fitmarc, Interviews, Les Mills, People Behind the Brand, Uncategorized
Tagged fitmarc, Group Fitness, Les Mills, lonestar event
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Participants Respond to the 2011 Fitmarc Lonestar Event
Nicolle Sanchez Borne, Kramer, Louisiana “Fantastic. I couldn’t have asked for more. I have been looking forward to this since March- whenever the tickets came available. Incredible.” Sarah Callihan, Pleasanton, Texas “This was awesome. Just huge. It’s my first time … Continue reading
The Weekly Fitness Challenge: Changing the shape of the world
With one vision and one tweet an entire health and wellness campaign was born. In April of 2009, Geoff Hampton began developing the program without a true structure or a clear vision but with a passion to see the not-yet … Continue reading
Posted in Innovation and new ideas, Interviews, People Behind the Brand, Social Media
Tagged articles, fitness industry, fitness programs, Geoff Hampton, People Behind the Brand, social media, The weekly fitness challenge, twitter
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People Behind the Brand: Lori Patterson and the Boot Camp Challenge
“Boot Camp Challenge® is truly a culmination of all my experiences in the military and all my experiences the fitness industry. Hoo-Aah!” -Lori Patterson It’s trendy, it’s tough and it’s an effective way to workout. Boot Camps are popping up … Continue reading
People Behind the Brand: Interview with Dan and Rachael Cohen
LES MILLS®’ popular couple, Dan and Rachael Cohen is sharing their lives together at home and at work as Co-Program Directors for the martial arts based group fitness program, BODYCOMBAT®. Both have martial arts backgrounds and a love for fitness. … Continue reading
Posted in Interviews, Les Mills, People Behind the Brand
Tagged BODYCOMBAT, Dan Cohen, Group Fitnsss, Les Mills, martial arts, New Zealand, Rachael Cohen
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