Fitmarc Lonestar Event provides fitness and International flare

BODYPUMP, one of the most popular Les Mills program in the U.S. exceeded its' reputation at the Lonestar event

Lights, camera, action. Those are words familiar with big screen movies, concerts and star studded red carpet events. But this weekend, Fitmarc put on a production to the likes of Hollywood and a rock concert for the fitness industry. Special effects, smoke machines, and big screens filled the room as over 1100 group fitness instructors, volunteers, staff, and fitness executives gathered for the Fitmarc Lonestar Event this weekend at the Arlington Convention Center in Arlington, Texas.

“I think these past two days; the anticipation leading up to it was felt by everyone. These two days have flown by and now we can sit back and say, ‘We did it.’ We pulled off one of the biggest Les Mills events in history here in Arlington in a very long time,” said Denisse Taylor, Marketing and Event Coordinator for Fitmarc.

Owner and CEO, Robert Dyer of Fort Worth founded Fitmarc in February of 2006. The company has since grown into a robust team of close to 50 fitness professionals and is the regional distributor for LES MILLS™ in the south central United States which includes Alabama, Arkansas, Colorado, Kentucky, Louisiana, Mississippi, Montana, New Mexico, Oklahoma, Tennessee, Texas and Wyoming.

“Robert is an amazing boss to work for. I’ve never learned so much or grown so much as a person working for anyone else. The

Robert Dyer, CEO and Founder of Fitmarc

team is amazing. We have a very tight knit group with a ‘let’s get it done’ attitude and team effort mentality,” said Taylor

It’s that effort and attitude that allowed for over 700 barbells and 750 group fitness steps to be set up for classes such as BODYPUMP® and BODYSTEP®. Not to mention the couple hundred bikes provided by Star Trac(r). Staff and volunteers were “all hands on deck” at all times which made for a smooth and organized experience.

Les Mills® Programs are led by Program Directors located in New Zealand.  Fitmarc brought the entire Director team along with assistants in for the big event. Joining his New Zealand team was the CEO of Les Mills International, Phillip Mills. “It’s just always incredible to be here. Such a buzz to see their energy. Our presenters are just so wonderful and all these beautiful instructors. I’m sort of in awe of it,” said Mills.

Sal Pellegrino, Director of Business Development at Star Trac speaks with participants at the Lonestar event

Finding ways to motivate and ignite passion in fitness instructors around the world is something Mills and his staff are continually researching. Fimarcs’ Lonestar event went above and beyond their expectations. “This is what it takes to get people to exercise these days, to get the world moving. Robert Dyer is one of the coolest guys in the fitness industry. What can you say; look at this,” expressed Mills.

Participants at the event shared the same sentiment as Mills. Hear what they had to say by clicking HERE.

Fitmarc provides quarterly events for fitness professionals specifically certified in a Les Mills program for continuing education and credits throughout the year. For more information about Fitmarc or to find an event near you, visit their website at www.fitmarc.com.

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